Tracking Technologies may be used, without limitation, to gather information, customize your experience, and enhance the Site and our services. For example, we may use Tracking Technologies to recognize you as a previous visitor of the Site so that we can offer you personalized content. We may use the information gathered through Tracking Technologies to create aggregate tracking information reports regarding user demographics and traffic patterns, among other things. In some cases, we may link tracking information with personal information. We may also use these technologies to help us better manage content, such as improving the Site’s user interface and related offerings. For more information on how you can exercise available preferences regarding certain uses, please see the “Your Choices Regarding Cookies and Similar Technologies” section below. 

Cross-Device Matching 

We may use certain technologies, including those that involve the application of statistical probability to data sets, linking a common unique identifier to different device use (e.g., Facebook ID), or attempting to recognize or make assumptions about users and devices (e.g., that a user of multiple devices is the same user or household). 

We may, now or in the future, use the data collected through Tracking Technologies (directly by us or by our service providers) and other data (i.e., deterministic data, such as unique identifiers) to make educated predictions that give us the ability to match your devices. We may then, subject to the limitations otherwise set forth in this Cookies and Similar Technologies Policy, our Privacy Policy, and applicable law, display targeted advertisements to you across your devices (unless you have opted-out, as described in the “Your Choices Regarding Cookies and Similar Technologies” section below). 

Interest-Based Advertising 

We may use the personal information we collect (alone or in combination with information provided by third parties and service providers) through Tracking Technologies (which may be combined with other personal information, such as your email address), and from other sources, to deliver targeted advertising 

to you when you visit the Site or elsewhere. For example, if you are searching the Site for information on a particular product or service, we may use that information to facilitate the appearance of an advertisement on other websites you view promoting a product or service that matches your search. 

We may also partner with third parties that collect personal information across various channels, including online and offline, for purposes of delivering advertising that is more relevant to you. Our partners may place or recognize a Tracking Technology on your computer, device, or directly in our emails or other communications, and that technology may share personal information with them for interest-based advertising purposes. Our partners may use this information to recognize you across different channels and platforms, including, without limitation, to computers and mobile devices, over time, for purposes of advertising, analytics, attribution, and reporting. We are not responsible for, and make no representations regarding, the policies or business practices of any third parties, including, without limitation, analytics service providers, and Tracking Technologies associated with the Site or our services.